{"product_id":"the-art-of-building-a-brand-the-story-of-duluth-trading-co","title":"The Art of Building a Brand - The Story of Duluth Trading Co","description":"\u003cul\u003e \u003cli\u003eA fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art\u003c\/li\u003e \u003cli\u003eDiscover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations\u003c\/li\u003e \u003cli\u003eCompany history, brand-building insights, insider commentary and more\u003c\/li\u003e \u003cli\u003eTreasure trove of \"Early Years\" photos, notes and tidbits hearkening back to the early 1990s\u003c\/li\u003e \u003cli\u003eMaking the pivot to omni-channel brand, and navigating the introduction of Women's\u003c\/li\u003e \u003cli\u003eHow the city of Duluth formed the company's DNA – and still influences company ads to this day\u003c\/li\u003e \u003cli\u003eBy Executive Chairman and Founder Steve L. Schlecht with Sally Collings\u003c\/li\u003e \u003cli\u003eHardcover book measures 9-1\/4\"W x 11-1\/4\"H x 1\/2\"D\u003c\/li\u003e \u003cli\u003e116 pages\u003c\/li\u003e \u003cli\u003eImported\u003c\/li\u003e \u003c\/ul\u003e","brand":"Duluth Trading","offers":[{"title":"Default Title","offer_id":68045393133780,"sku":"79058","price":7.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0864\/2360\/1364\/files\/79058_master_jpg.webp?v=1792837798","url":"https:\/\/duluthtrading.it.com\/products\/the-art-of-building-a-brand-the-story-of-duluth-trading-co","provider":"duluthtrading.it.com","version":"1.0","type":"link"}